Introduction
Pinterest is a social media platform where you can create boards and pin your favorite images, videos or articles that inspire you. If you are not familiar with the idea of Pinterest, then this article will help you understand what it is and why we use it in our lives. I have been using Pinterest for years now and love how it helps me find new ideas to make my life better every day. In this blog, I'll give a step by step guide on how to use Pinterest for marketing.
What is Pinterest ?
Pinterest is an American social media web and mobile application. Where users can search / discover / create / save new inspirational content.
In short " Pinterest is the hybrid of social media and search engine."
Why We Use Pinterest ?
Pinterest currently has 450m+ monthly active users in the world.According to the official data of Pinterest, approx 71% of the total users of Pinterest are male, 27% are female users.Apart from this, more than 40% of the people who are 25 - 34 years old and 21% of the people are 18-24 years old.It Means Mostly Younger Using Pinterest.If you have any product which is women oriented or youth oriented then e-think it would be the perfect platform for you.
• HIGH BROWSER TO Buyer RATIO
Another important fact that makes Pinterest even more interesting is that the browser to buy ratio is very high here. If we do compare from the rest of the digital marketing platform. That is, if a user is accessing your quality product, then there are high chances that his interest is in purchasing.
All you need is quality images/quality videos and all you need to know is Pinterest for the marketing.
A feature that is not in any respected social media platform other than Pinterest. That is, in pinterest any post any video any picture can be attached with any perticular link. The link may be to your website or your YouTube channel or may be a post in your Facebook/Instagram. If user clicks on your post on interest then will redirect to that link and from there you will get and organic reach.
• Simple SEO then Google
Pinterest's which is like I told what is a pinterest, it is a search engine, so we have to optimize the search engine.So Pinterest's SEO Is Much Easier Than Google. The way we should have complete technical knowledge in Google SEO. But this is not the case in Pinterest SEO you can learn very quickly.
• Longer Viral Effect
At the same time, the viral effect that occurs here is much longer.That is, when you post any post in Facebook Instagram, then if it is viral then it will be for a short time at 10-15 days. but on pinterest it may be that you have an old post that also goes viral.There is no limited timing of viral here. We can say that if the viral effect remains high in the pinterest, then it is coming late that the chances of your sales also get boosted.
• Pinterest does not discriminate
When we are talking about e-commerce and digital marketing, then pinterest can boost your business.
Its biggest reason is Pinterest doesn't discriminate at all. Priority is given here New Account and Business Account Unlike Instagram/Facebook. The new account here is given a very good chance, the posts that are there automatically get boosted.If you create an account now then, there are high chances you will get reach.
Conclusion
Today we learn what is Pinterest & why we use Pinterest for marketing/buisness.
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Pinterest Course